A. Who is your company?

Cafe Campesino Atlanta

Once we decide upon one, you must answer the following questions:
B. What do they do?

They are a cafe and coffee shop

C. Who is their main competition?
Starbucks, Jittery Joes, and local downtown coffee shops

D. What strengths do they have as a brand and as a company?

Cafe Campesino has a great location (on edgewood) and proudly serves only Fair Trade Coffee

E. In what areas do they need improvement?
They are new so could use general advertisement, word of mouth or other methods to get people into the cafe. Their logo is currently only painted and their website is a blogspot.

F. List five buzzwords that describe the brand as it is, and then five words to describe the brand as you wish to redesign it.

New. Local. Green. Home-made. Small.

(what the owner wants is:) Simple. Healthy Affordable. Delicious. and a conducive work environment.

G. Who is their target audience? Of course you want your branding to appeal to as wide of a demographic as possible, but let us know who generally is their most common customer, in terms of age range, gender, interests, income, level of education, and any other info you think helps define your specific audience.

Their audience is the college audience. they want everyone that goes to Georgia State that enjoys coffee.

Businesses for potential re-design

General Tool and Mold

http://www.generaltoolandmold.com/

Cafe Campesino Atlanta

http://cafecampesinoatlanta.blogspot.com/

Sweet Melissa's

http://sweetmelissas.home.comcast.net/