Creative Brief

The wine that I’m repackaging is Menage a Trois made by Folie a Duex. It is a wine from California that is a composite of three different grapes giving the name Menage a Trois some grounding. The current bottle depicts the name of the bottle in a handwritten font underneath what appears to be two dancing figures. In reality, the dancing figures are an ink blot test that is supposed to complement the implications created by the name Menage a Trois. The wine make people want to think threesome or something at least slightly related to people but then discourages the dirty mind with the fact of the ink blot test and the blend of three grapes, not people.

For my redesign I want to take the wine to a contemporary level. While the bottling is currently old fashioned with a square label and no bright colors, it doesn’t stand out. The name itself gives the wine much publicity but the marketing of that said name falls short. Given that this is a rather inexpensive wine ($5-$10), a modern flair would be much more attractive then the polished, vintage feel that accentuates quality of the product.

Where I currently stand for redesign is with a large sideways “3/M”. While exploring glass options, I would like to stick with a black or very dark glass as it helps with legibility of bright decals as well as keeping light out of the bottle and preserving the taste of the wine. The sideways “M” (for ménage a trios of course) can also be viewed as a three. This dual effect will ease the viewer into making the connection of ménage a trios to a group of three. While currently working on color and type, I would like to use a blend of red, purple, and pink to hint at the fact that this bottle is a blend of grapes and would only like you to be reminded of the sexual act that is so commonly brought up when talking about the wine.

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